This case study will show how we have increased the scale of the fashion brand to 324 thousand pounds with 6.5 times ROAS and total revenue of more than 590 thousand pounds in just 60 days.

Fashion e-commerce is a complex market. It's not just about finding a winning product or a winning creative. Seasons change in fashion, products change, fashion changes in general, and, most difficult of all, products sell out when you find winning products.

To succeed in fashion ecommerce, you need a general strategy that complements Facebook, and in this post I'm going to take apart the system we use to scale the fashion brands we work with.

We noticed that when fashion store owners launch a new collection, in most cases they simply post their entire new collection on the website, place several ads with the inscription "new autumn collection launched" and send people to the "New Arrivals" page.

This works if your new collection is good, but you can get a lot more out of it.

By dividing your collection into several parts, you can introduce your audience to several new styles drop by drop every week or 2 weeks and especially maintain the interest and interest of your warm audience.

We've seen how this works wonders, and the screenshots below show the launch of a new product, where we divide the collection into smaller batches released in different weeks. We found that Wednesday is a good day to launch, and you can see the upswing these days.

By using flash sales we were able to generate one week of over £56k in sales at a ROAS of over 15x. Even though we were giving discounts on products, this still brought in more than enough profit and a ton of new customers.