Results

Reaching 25-30k revenue days.

Increasing Facebook ROAS to 6.02x.

Micro-Segmented Remarketing Funnel Boosted ROAS by +20-30%

Usually, the first step when a new client comes to us is revamping their remarketing funnel.‍Often, it’s the most overlooked, low-hanging fruit within Facebook Ads.‍What a lot of people do is they run big audiences, like 60 or 90-day website visitors, set-up a few ads to and that’s it.

But they forget that there is a real human behind that screen. They often get so pissed at their brand from seeing the same two ads over-and-over again for 60 or 90 days, that they will not buy from that brand even if they would need the product!Most likely, you know how it feels. We all have been victims of this.‍

Therefore, we employ a granulated and micro-segmented approach in remarketing. It depends on case-to-case, but often after optimizations, we’re seeing about a 20-30% boost in remarketing ROAS compared to the “90-day approach”.It’s the same structure that we’ve applied for this client.

What we usually do in our remarketing funnel is: