We would like to share with you our marketing plan, that helped us to scale our clients’ eCommerce businesses using Facebook Ads.
We’re going to tell you about steps we used to make this happen.
The Goal: Scale the account from 15k to 60k monthly ad spend maintaining 2x ROAS at TOF and +3x ROAS throughout the funnel.
Sugatan How This Agency Scaled An eCommerce Business from $60k/mo. Revenue to $630k+/mo at a 3.79x ROAS.
Results
$630k+ in monthly sales with 3.79x ROAS throughout the funnel.
2.35x ROAS at TOF spending $100k+/monthly.
410k in revenue during black Friday with 7.27x ROAS.
Reading this case study, we’ll show you how we managed to scale this particular brand from 15k monthly ad spend to 140k ad spend in only 4 months in 9 steps.
As we started working with this brand, we noticed that the weakest point of the company is marketing itself.
The brand didn’t use remarketing at all, and lost a lot of clients because of this.
The 1st method we decided to use is called customer-centric marketing. We’ve created a remarketing funnel, that was splitted into the days clients interacted with our brand and the exact place they were on the funnel.
Customer-centric marketing is a marketing approach designed around customer needs and interests. It is about prioritizing customers over any other factor, using a blend of intuition, common sense, and solid data about customer behavior.