My team and I recently had the privilege to work with a well established baby store. A popular brand for parents, the store has over 60,000 Facebook followers.

When we first started working with the brand, they were doing about 5-8 sales per day and it was costing them over $50 per sale (on a $100 product).

Less than one month in and we managed to turn that ship around, taking store from petty and horrible FB ad results to $80,000 monthly revenues from $20K ad spend! That’s pretty a pretty good ROAS for ecommerce!

We have conducted a full audit of the brand's advertising account. • Placements: where the budgets were sent • Optimization: Facebook is going through the stages where it will provide preferential treatment/results for certain campaign goals - we are looking at whether the brand has used some of these optimization opportunities to its advantage. • Tracking and pixel status: We check which data "seasoned" the pixel, and whether this data is used to further improve the results. • CTR and CPC: It helps us to assess the difference between creativity and targeting • Missed Opportunities: We are looking for an audience and creativity that may have been turned off in the near future. We are also looking for posts in the feed that contain important social evidence that are valuable assets.

On the website the 4% conversion rate was immediately improved with just a few minor tweaks. We found that the Afterpay button was not visible and loyalty program text was too small

Now that the funnel and campaigns are designed properly, and the brand is ready to visit, it's time to start implementing campaigns. Goal We were busy increasing sales and lowering the purchase price from $100 to less than $30. We are aware of the great importance of structuring and creating a warm retargeting audience, which will subsequently be trapped.

We started by using a traffic drive campaign and a video campaign for a cold audience to create a large and healthy user audience that could be used for retargeting. From there, we divided the retargeting groups (Days 1-5, Days 6-10, etc.) to reduce the frequency and create an evergreen funnel. We have created a series of ads with high social validity, using existing posts for products with the highest profit and inventory volumes. We used placements like the right column and desktop, but Instagram was the clear winner in terms of conversion.

The Results

43 sales with advertising costs of $27,000 – as a result, revenue was $90,000, and the average selling cost was $ 36! The brand continues to expand and grow, and it is estimated that its revenue will exceed $1 million in the next six months.