Creating super targeted ads for a highly specialized audience is an amazing way to convert e-commerce traffic into sales. However, it's not as easy as some marketers might think. There are several important steps that you can't skip, otherwise you risk leaving money on the table.
These can be some of the hardest kids to create, as you have to beat them over a long game. However, if you play your cards right and follow the recommendations below, you can achieve impressive, measurable results.
4 Key Components of Winning E-Commerce Advertising on Facebook:
It is worth noting that this method may not work for every e-commerce store. My goal is simply to encourage you to think about how you can determine exactly what to target your ads at, what to include in the images and, most importantly, how to overcome objections to the purchase even before someone clicks on your ad.
To demonstrate this, I will tell you about my own example. I'll show you how spending $6 a day in a super niche market has led to a 40% increase in sales through the use of the four key components listed above.
What We Promoted Antique and jewelry company. When they first launched their website, they had very low brand awareness and were in a highly competitive market. To help raise awareness, we launched a Facebook advertising campaign to attract people to their website based on their most popular and iconic products – vintage and vintage engagement rings.
Studies have shown that although men are often involved in the purchase of wedding rings, they are not the main researchers and influencers in the purchase process and do not have much enthusiasm for the planning process as a whole. To solve this problem, I created a targeted advertising campaign on Facebook targeting these female users. In particular, those who have already shown a clear interest in wedding rings.
Over a 45-day period and with a minimal budget, the campaign resulted in a 40% increase in sales during this period.